![]() In combination with the Cohort analysis that Google Analytics allow me to do, I can use this metric to determine whether or not my website is sticky or not. ![]() The other metric I use to look for recency and loyalty on my website. The other I use to look for loyalty and stickiness One could say that it serves as a panic button, an activation trigger, a hurry up man signal. Despite the panic that aggregates in me as I see the real time behaviours contradict my expectations, I can start working on split tests right away to try and improve the page as soon as possible. The times when I find it useful is when I expect a very high conversion rate and see that I get a very high bounce rate. If you have just started a campaign and want to follow the flow of traffic pouring onto your website, then this metric is both fun, exciting and sometimes useful to study. If I for example want to get a kick out of knowing how many people currently visit my website, I can look at the first metric in the Real time report. Well, the two metrics should be used for different purposes. Ie, if I for example would have chosen the 1st of January instead. That is why you see that the number only changes IF you change the last date in your Date range. The 7 day are the number of unique users who have been active during the past 7 days including today. The timeframe is counted from that day and backwards meaning the on day active users are the unique users who have been active sometime during the 2nd of January. ![]() In this example, the last day of my Date range is the 2nd of January. Here you can find out how many unique active users you have had the past day, 7 days, 14 days and 28 days. You can also find Active Users in the Active user report which is located under the Audience main tab. Active Real Time UsersĪctive users – As a measure of user activity on the site of a past period You can find it under the “Real time” where it means how many unique users are on your website right now. It might seem a bit a* to care about something like this, but as they give you different insights I believe it is as good time as any to bring it up.Īctive users – As a measure of people who are on your site right now
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